Q:
The masthead for Q is possibly the simplest one around, its simplicity is what makes it the recognisable icon that it is, the colours are simple, yet they are contrasting to make it stand out on the shelf.
The way this masthead has been put together would suggest to me that it is aimed at a higher end of the market, with the readers probably from the 26-40 age range, its almost a modernistic type of masthead which implies that the readers have a taste in the modern but they also like the older things, they like to be able to reflect on their past.
Mixmag:
This masthead is one that says to me, younger market, current market and a market that wants to be kept up to date with everything now. It looks ‘techy’ which to me means that the audience that its aimed at like their gadgets and i would hazard a guess that there would be a section on gadgets inside this magazine.
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